Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
A Time for Growth
SYNERGYZER: When did you join State Life Insurance Corporation Pakistan? Walk us through your professional journey.
SHOAIB JAVED HUSSAIN: I joined State Life a year and a half ago, in March 2021 precisely, as...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries.
We currently have three...
Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...
Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global
Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking on the new role effective January 1st, 2022. Previously, Sami...