Murree Brewery Inaugurates New Beverage Plant

January 2019: The new state of the art Murree Brewery beverage plant was inaugurated at the Murree Brewery Company....
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

TO TRACK OR NOT TO TRACK

 The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan Advertising on in-house cable channels started in...

GroupM has initiated a Digital Online Study

For the first time ever, GroupM has initiated a Digital Online Study. First time in the industry Online Panel...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network Hum TV was doing quite well in entertainment,...
Bykea

Bykea’s Startup Journey & Future Vision

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to the COO of Bykea, Rafiq Malik, about the...

THE INDUS HOSPITAL: Hoping to Heal a Nation

As originally published in Synergyzer Issue 3 – 2016 Healthcare in Pakistan is severely neglected and the healthcare solutions provided...

Soya Supreme Ramadan Campaign: Fasting & Feasting

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Soya Supreme, the flagship brand of Agro Processors...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...