Murree Brewery Inaugurates New Beverage Plant
January 2019: The new state of the art Murree Brewery beverage plant was inaugurated at the Murree Brewery Company....
Bake Parlor: Marketing Via Engaging The Audience
Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand...
Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...
As originally published in Synergyzer Annual 2019
With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in...
GroupM has initiated a Digital Online Study
For the first time ever, GroupM has initiated a Digital Online Study. First time in the industry Online Panel...
Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant
As originally published in Synergyzer Annual 2019
Duraid Qureshi, CEO - Hum Network
Hum TV was doing quite well in entertainment,...
Bykea’s Startup Journey & Future Vision
As originally published in Synergyzer Issue 4 – 2018
Synergyzer talks to the COO of Bykea, Rafiq Malik, about the...
THE INDUS HOSPITAL: Hoping to Heal a Nation
As originally published in Synergyzer Issue 3 – 2016
Healthcare in Pakistan is severely neglected and the healthcare solutions provided...
Soya Supreme Ramadan Campaign: Fasting & Feasting
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Soya Supreme, the flagship brand of Agro Processors...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...