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Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a...
Women Will Lead Google Initiative

Women Will Lead 2019 – A Google Initiative in Pakistan

Women Will Lead 2019, a Google initiative, was held in Avari Towers, Karachi, on 5th July with the aim to...
Women Will Lead 2019 Google

Women Will Lead Workshop 2019: Panel Discussion on Empowering Women

5th July 2019, at Avari Towers Karachi, when Google Partners Team conducted the workshop 'Women Will Lead 2019' led...
Coca Cola Stranger Things Friends Central Perk

Coca Cola’s Stranger Things Arcade Game is Friends’ Central Perk?

With Stranger Things Season 3 around the corner, Coca Cola has attempted to pull a Central Perk for fans. When...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram

Box Office success IT released the trailer for its Chapter 2 on  9th May 2019. The trailer follows the character...

Mercedes-Benz Attaches Nostalgic To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of...

Q&A: MD KFC MENA, Pakistan, Turkey & Asia, Sabir Sami on the General Absence...

As originally published in Synergyzer Annual 2019 Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia In terms of consumers,...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...