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Uplifting Pakistan’s National Brand Through Tourism

When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...

Ad Review – Shan Foods Wins Hearts Yet Again

Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...

Shield’s Bold Move On Mom Expectations Is Worth Appreciating

Motherhood is a profound journey that comes with its joys, challenges, and a myriad of expectations. In today’s society, these expectations are often shaped and perpetuated by various external factors, with brands playing a...

Lab Test – JazzCash Hai Na!

Neil Christy CEO Head Lion Founder/Admin KAMN Facebook Group Har Cringe Fest Ki Liyay JazzCash Hai Na!  After seeing the ad, this is how I imagined the brief was given. The marketing manager suddenly disappeared. The manager reappeared after...

Top 5 AI and Brand Collaborations We Loved

2023 was the year of change and innovation in the world of marketing and advertising. AI took over quickly, and before we could comprehend what had happened, it had swiftly made its way into...

Pantone’s Color of the Year 2024 is “Peach Fuzz”

Let's be real; as Pakistanis, most of us didn't even know there existed a color called "Peach Fuzz," named the color of the year by Pantone. Last week, Peach Fuzz was selected as the color...

Cricket and Pakistan’s People, Identity, and Political Landscape

Cricket is seen as a shared cultural manifestation of the society. The sport is not merely a form of entertainment. It encompasses discussions on politics, social (dis)order, cultural norms, class distinctions, and religion –...

The Complex World of Sports Sponsorships in Pakistan

It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...

Reshaping Cricket as A Brand for the Brands

Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies; will we let go of international cricket and witness an...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...