FDA Authorizes Marketing of IQOS Tobacco Heating System with ‘Reduced Exposure’ Information

Agency Will Closely Monitor Real-World Data to Assess if Marketing Continues to be Appropriate.

ACCA: Pandemic Hurts Domestic Demand and Recession Hits Exports

ACCA Q2 Global Economic Conditions Survey (GECS) published today, reflects the scale of the global recession now...
Google Developer Student Club

Pakistani App ‘WorthyWalk’ Among Ten Google Developer Student Club Challenge Winners

Karachi: 9th July, 2020 - WorthyWalk, an app available on Google Play since December 2019 was ranked...

JazzCash Crosses 8 million Active Mobile Account Users

Pakistan’s number 1 digital payment platform, JazzCash sees a 41% increase in active users in comparison to...

Dawlance Launches New Refrigerator Series for Extended Food-Preservation

Karachi: 6th July, 2020 – The leading manufacturer of innovative home-appliances – Dawlance has enriched its range...
Adasia Lahore 2019

Celebrasian: AdAsia Lahore 2019

AdAsia Lahore 2019 Recognized as one of the most prestigious conferences of the...
hameed haroon

Hameed Haroon, Special Advisory Committee Adasia Lahore 2019, Discusses Challenges of Pakistan Advertising

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced...
julian boulding

Julian Boulding on Open-Source Creativity & How it can Revolutionize the Advertising Business

Julian Boulding, President & Co-Founder – TheNetworkOne Our Editor got a...
Edward Pank

‘Let’s save the world from ineffective Marketing’ | Edward Pank

Edward Pank Edward Pank leads WARC, a source of industry...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...