The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies
Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...
Pursue to Progress
Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world.
Synergyzer: You are an institution for our media industry and you have changed its dynamics. Let us...
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...
DO THE NUMBERS MAKE ANY SENSE?
Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into a plethora of information in the vastly expanded universe of...
The Corporate Approach
Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations and the need for proper strategy when managing a crisis.
Synergyzer: What are the media outlets that...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
I’m Not a Robot!
The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...
OFF THE RECORD WITH MAHMOOD HASHMI
Chief Executive – Orient Advertising
Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the real son to the pioneer of advertising in Pakistan, Late...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
