TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...
2023 – What lies ahead in Tech
Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view represents in general, across multiple spaces and how tech will...
Unlock Your Creativity
Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about them that left somewhat of a mark, not only on...
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...
Preserve The Essence of Being Human in the Era of AI
The onslaught of Artificial Intelligence in every domain of human life has raised a very pertinent question: what are the aspects of human intelligence that cannot be replicated by Artificial Intelligence?
The answer to the...
I’m Not a Robot!
The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...
Ahmed Kapadia Featured in Manager Today – “100 Business leaders of Pakistan”
Manager Today, the leading business publication in Pakistan, has once again set the benchmark for excellence with its second book, "100 Business Leaders of Pakistan." This awe-inspiring tome is a tribute to the movers...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
