The Advertising Connection
Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry.
Synergyzer: How has the ongoing fiscal year of...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...
DO THE NUMBERS MAKE ANY SENSE?
Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into a plethora of information in the vastly expanded universe of...
WHAT CHAMPIONS ARE MADE OF?
Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...
The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not changed in decades is that either party complains about the...
The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...
As originally published in Synergyzer Annual 2018
Adnan Syed, CIO - Adcom Leo Burnett
Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model. How applicable did you find it in the Pakistani advertising...
Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
