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FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the...

The Advertising Connection

Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

Pursue to Progress

Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world. Synergyzer: You...

From the Lens of a Media GURU

Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow. Synergyzer: What...

Discovering the new Pakistani Consumer

By Ali Raza Merchant There is a major shift in consumer spending in the urban retail environment, in recent times....

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...