Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Pursue to Progress
Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world.
Synergyzer: You are an institution for our media industry and you have changed its dynamics. Let us...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS
Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets of the recently launched Jazz 3G+4G TV commercial about directing...
ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
Discovering the new Pakistani Consumer
By Ali Raza Merchant
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that, where have all these new consumers come...
PAKISTAN: The Tale of a Land of Promise
In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized nations. Karachi was such...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
