Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...
As originally published in Synergyzer Annual 2019
Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...
Ali Raza Merchant on How to Restructure An Agency in the Current Times
Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
As if the job of the advertisers was any less complicated than they are now challenged to...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...
Unlock Your Creativity
Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about them that left somewhat of a mark, not only on...
ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...
I’m Not a Robot!
The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...
Ahmed Kapadia Featured in Manager Today – “100 Business leaders of Pakistan”
Manager Today, the leading business publication in Pakistan, has once again set the benchmark for excellence with its second book, "100 Business Leaders of Pakistan." This awe-inspiring tome is a tribute to the movers...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
