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hameed haroon

Hameed Haroon, Special Advisory Committee Adasia Lahore 2019, Discusses Challenges of Pakistan Advertising

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced...
AFAA

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

As originally published in Synergyzer Annual 2020. Raymond Sou was one of the...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations...

OFF THE RECORD WITH MAHMOOD HASHMI

Chief Executive – Orient Advertising Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to...

Pursue to Progress

Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world. Synergyzer: You...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...