PAKISTAN: The Tale of a Land of Promise

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations...

From the Lens of a Media GURU

Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow. Synergyzer: What...

A Devoted Entertainment MAVERICK

Mohammad Jerjees Seja, CEO – ARY Digital Network talks about films and creativity in our TV industry. Synergyzer: Please give an overview...

The Many Sounds Of Karachi

Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a...

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