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From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019 Javed Jabbar In your opinion, how can print and electronic survive without government advertising? Advertising...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwala, Chairman PAA What is the role of the Pakistan Advertising Association (PAA)...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM It is felt that the media industry is in...

Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...

As originally published in Synergyzer Annual 2019 Raihan Merchant CEO - Z2C You are one of the leading media planning and...

Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...

As originally published in Synergyzer Annual 2019 Numan Nabi, CEO - The Brand Partnership & Vice Chairman PAA How have the...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...
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Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...