Ali Raza Merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

As Published in Synergyzer Annual 2020. Whenever I ask myself, what is the best structure of an agency...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019 Javed Jabbar In your opinion, how can print and electronic survive without government advertising? Advertising is always an indicator of...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwala, Chairman PAA What is the role of the Pakistan Advertising Association (PAA) in specifically supporting the advertising...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM It is felt that the media industry is in a corrective phase right now...

Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...

As originally published in Synergyzer Annual 2019 Raihan Merchant CEO - Z2C You are one of the leading media planning and buying agencies in Pakistan. What...

Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...

As originally published in Synergyzer Annual 2019 Numan Nabi, CEO - The Brand Partnership & Vice Chairman PAA How have the past few years been for...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...