brand agency

The Brand & Agency Tussle – A Never-Ending Tug of War?

The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not...
afaa chairman

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...
stimulus productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article...
ali raza merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
qashif effendi

Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
zaheeruddin idcreations founder

iDcreations Founder, Zaheeruddin Talks About Creativity Taking A Downturn In Pakistan

In 2014, Kenwood Khush Raho series of TV commercials hit the airwaves, leaving a distinct mark on the industry. This was first-of-its-kind advertising by...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019 Javed Jabbar In your opinion, how can print and electronic survive without government advertising? Advertising is always an indicator of...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwala, Chairman PAA What is the role of the Pakistan Advertising Association (PAA) in specifically supporting the advertising...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...