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hameed haroon

Hameed Haroon, Special Advisory Committee Adasia Lahore 2019, Discusses Challenges of Pakistan Advertising

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced...
AFAA

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

As originally published in Synergyzer Annual 2020. Raymond Sou was one of the...
Stimulus Productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

As originally published in Synergyzer Annual 2020. Fairytales always start with ‘Once upon...
Ali Raza Merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

As Published in Synergyzer Annual 2020. Whenever I ask myself, what is the...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019 Javed Jabbar In your opinion, how can print and electronic survive without government advertising? Advertising...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwala, Chairman PAA What is the role of the Pakistan Advertising Association (PAA)...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM It is felt that the media industry is in...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...