WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

PAKISTAN: The Tale of a Land of Promise

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the...

The Advertising Connection

Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to...

Pursue to Progress

Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world. Synergyzer: You...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

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