BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak
Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who need to stand out with unique...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
REGULATING OUR AD-WORLD
A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in the industry overall
Advertising has changed globally; practices have become more refined due to industry benchmarking...
THE IRONY OF IMAGERY
That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is not a pipe."
It is not easy to put images into words and equally difficult vice...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING
I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic planning function, I started to love it with each passing day.
Having spent two lazy months...
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
No education for the wicked
By Omair Faizullah
“Let’s intelligently design our future using the gift of foresight, something that never existed before brains - and for practical purposes, that means human brains - evolved. The ability to design is...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
