The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket
Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era followed the invention of the telephone,...
WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING
I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic planning function, I started to love it with each passing day.
Having spent two lazy months...
Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
What brought you into the world of producing television commercials?
I did my MBA in Marketing and always wanted to build a career in...
Culture Vulture: Synchresis
“When you begin to ask those questions of what it means as a designer to be a culture maker, you ask harder questions about what kind of culture you’re creating.” - Dori Tunstall
Synchresis: An acronym...
The Reason Behind the Success of The Indian Film Industry
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
Here’s Why Money Heist Is A Great Example Of Creative Activism
According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime, Disney+, Hulu, and HBO Max are gearing up to follow...
Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life
What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life.
One of the questions I get asked the most when I present my visiting card...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
