Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...
Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced – including isolated – in a lockdown with ample supplies to last...
Digitizing The Nation by Imtiaz Noor Mohammad
The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...
How To Add Some Salt To The Current Account Deficit
There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
The Silicon Labyrinth
As originally published in Synergyzer Issue 3|2019
Fred Walti is the Founder & CEO of the Network for Global Innovation or NGIN, a global membership organization that includes incubators, technology parks, research institutes, universities and...
The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
Fatima Abbas on Evolving Technological Trends in Media Consumption
As originally published in Synergyzer Issue 2, 2019
The rapidity with which digitalization and technology are embedding into our lifestyles can sometimes be overwhelming. The line between using technology for professional or personal purposes is...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while there are more than 70 million broadband connections in Pakistan, according to the Pakistan Telecommunication...
Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
