The Big Brand Theory – How To’s of Nation Branding
As originally published in Synergyzer Annual – 2014
Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life
What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life.
One of the questions I get asked the most when I present my visiting card...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...
Digital Media Is What Make Us Tick
By Syed M. Ayaz
Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...
Visual Colonialism
By Omair Faizullah
Yes, it is in Urdu.
When you landed on this page, you immediately thought of two things.
1. Why is the title of this piece in Urdu?
2. Why is there an image of an...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
The Consumer Marketer Relation No Longer A Match Made In Heaven
By Faisal Khan
Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
