You Can Do Magic: 12 Brand Archetypes & The Best One Yet
There’s an old song by The Americas and it goes something like this,
"You can do magic.
You can have anything that you desire,
Magic.
And you know you’re the one that can light my fire."
What is on...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era followed the invention of the telephone,...
Ella Husain Writes About The Importance Of Reading For Copy Writers
It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature.
Stephen...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and balance through specialized audit for growth in the ad industry.
Fast...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Highlights of AdAsia That Returned To Pakistan After Thirty Years
Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising Association (AFAA), ever since 1958. Since the past 60 years,...
Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights
As originally published in Synergyzer Annual 2020
Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD).
HIRA MOHIBULLAHExecutive...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
