Thought Leaders

Importance Of Reading

Ella Husain Writes About The Importance Of Reading For Copy Writers

It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature. Stephen...
social media

The Impact of Social Media on Social Causes

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic planning function, I started to love it with each passing day. Having spent two lazy months...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness to the...

Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...

Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
Digital Agencies Bits & Bites

Q&A: Digital Agency Heads talk about Pakistani Consumers & Producing Quality Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from Digital Agency heads about reaching out to Pakistani consumers through 3G, local publishers, and quality content.
The Blurry Boundaries

The Blurry Boundaries

“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.” The Covid-19...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...