Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

Should These 8 Marketing Trends Even Be Trends?

As originally published in Synergyzer Issue 2 – 2016 The sea of marketing trends is transient in nature, influenced by...

No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains -...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the...

Dramarama

By Omair Faizullah In a news report published around late August 2014, Paresh Rawal, the great Indian actor seems to...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to...

Visual Colonialism

By Omair Faizullah Yes, it is in Urdu. When you landed on this page, you immediately thought of two things. 1. Why...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting...

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