Thought Leaders

being human

Being Human

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Bull Eye

MARKETING MATADORS – The Success Story of Bulls Eye DDB

It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...

To Brand or Not to Re-Brand?

In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...

Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs

Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally. ADNAN SYED Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...

Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...

Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...

Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...

Today Everyone’s A Copywriter

What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of anyone who can speak or write. And there is nothing...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...