ABRACADABRA – CPEC: A Challenge Worth Accepting?

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' For me, listening to our national anthem has...

Should These 8 Marketing Trends Even Be Trends?

As originally published in Synergyzer Issue 2 – 2016 The sea of marketing trends is transient in nature, influenced by...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are...
striking creative balance

Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?

As originally published in Synergyzer Annual 2018 Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic...
synchresis

Culture Vulture: Synchresis

  “When you begin to ask those questions of what it means as a designer to be a culture maker,...

PR The New Showstopper Of The Fashion World

Fashion has different connotations for different people. The most widely accepted formal definition of fashion describes it as, “a...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today,...

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