Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era followed the invention of the telephone,...
Visual Colonialism
By Omair Faizullah
Yes, it is in Urdu.
When you landed on this page, you immediately thought of two things.
1. Why is the title of this piece in Urdu?
2. Why is there an image of an...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
The Art of Brand Placement
As originally published in Synergyzer Issue 3 – 2014
Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while there are more than 70 million broadband connections in Pakistan, according to the Pakistan Telecommunication...
Culture Vulture: Synchresis
“When you begin to ask those questions of what it means as a designer to be a culture maker, you ask harder questions about what kind of culture you’re creating.” - Dori Tunstall
Synchresis: An acronym...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
