Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today,...

Dramarama

By Omair Faizullah In a news report published around late August 2014, Paresh Rawal, the great Indian actor seems to...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the...

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