Experiential Marketing: Set To Become The Marketers’ Magic Wand?
Umair Mohsin explains the true essence of experiential marketing
The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan
As originally published in Synergyzer Issue 1 – 2014
Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...
Pulp Friction ka Khaas Number
By Omair Faizullah
“Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest misstatements when they tell us that wicked men are often happy,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
