advertising

To Pay Or Not To Pay – Dilemma In Advertising

More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in...
advertising

Generation, Next: The Next Step For Advertising

A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You,...
creative selling

Creative Selling: An Arbitrary & Abstract Process

Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how...
pakistan cricket

The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket

Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from...
mentors harry potter dumbledore

Mentors Or The Lack Of It In The World Of Advertising

For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to...
money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime,...
Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know...
digital age

Sanna Malik Writes On Information Disorder In The Digital Age

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including...

Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since....

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...