striking creative balance

Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?

As originally published in Synergyzer Annual 2018 Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to...
ad production evolution

The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials

As originally published in Synergyzer Annual 2018 In my 15 odd years of professional life, I have been associated with...
advertising creativity lack

Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...

As originally published in Synergyzer Annual 2018 The Pakistan advertising industry has evolved tremendously over the last few decades, from...
bulls eye

The Bulls Eye Biography: The 15 Year Story

As originally published in Synergyzer Annual 2018 As I write the Bulls Eye story, I find it important to mention...
synchresis

Culture Vulture: Synchresis

  “When you begin to ask those questions of what it means as a designer to be a culture maker,...
THE SHOW MUST GO ON - Filmmaking

The Reason Behind the Success of The Indian Film Industry

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' A Google search for ‘developments in...

Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ What brought you into the world of producing...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was...
A Better Tomorrow?

A Better Tomorrow – Branding The Nation Internally

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ On the occasion of marking our independence this...

Trailing With the Trailblazers – The Impact of Awards on Business Performance

Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing...

Most Recent