CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

By: Omair Faizullah That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic...

No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains -...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

By: Murtaza Shakir …and so begins a tale of injustice, for I have lost an opportunity and my years. After facing...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the...

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