Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of Wunderman Thompson, Mel Edwards. While Bas Korsten was, before promotion,...
The Silicon Labyrinth
As originally published in Synergyzer Issue 3|2019
Fred Walti is the Founder & CEO of the Network for Global Innovation or NGIN, a global membership organization that includes incubators, technology parks, research institutes, universities and...
The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
Fatima Abbas on Evolving Technological Trends in Media Consumption
As originally published in Synergyzer Issue 2, 2019
The rapidity with which digitalization and technology are embedding into our lifestyles can sometimes be overwhelming. The line between using technology for professional or personal purposes is...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while there are more than 70 million broadband connections in Pakistan, according to the Pakistan Telecommunication...
A Day at Cannes Lions ROAR Pakistan
As originally published in Synergyzer Issue 2 – 2019
"You can pronounce Cannes however you want. You can voice it as 'Kaan', 'Can', even 'Cans'. The only way you cannot pronounce it is 'can't'.
-Ali Rez,...
Mark Tutssel, Executive Chairman – Leo Burnett Worldwide, Resigns
Leo Burnett Worldwide recently announced Executive Chairman - Leo Burnett, Mark Tutssel's resignation. In a statement, they revealed that Tutssel will leave in June so that a smooth transition with Nick Law, Chief Creative...