Highlights of AdAsia That Returned To Pakistan After Thirty Years
Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising Association (AFAA), ever since 1958. Since the past 60 years,...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights
As originally published in Synergyzer Annual 2020
Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD).
HIRA MOHIBULLAHExecutive...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...
Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced – including isolated – in a lockdown with ample supplies to last...
Yasuharu Sasaki, ECD Dentsu INC. talks about the Sanctity of Consumer Data
Yasuharu Sasaki has ventured towards AI (Artificial Intelligence) to digitize food and has used that data to create Japan’s signature sushi that can be imitated anywhere. In a talk with Synergyzer’s Editor, the ECD...
Digitizing The Nation by Imtiaz Noor Mohammad
The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...
How To Add Some Salt To The Current Account Deficit
There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
