AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies
Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...
Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising
Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.
Fairytales always start with ‘Once upon a time, there was a...
Ali Raza Merchant on How to Restructure An Agency in the Current Times
Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
As if the job of the advertisers was any less complicated than they are now challenged to...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era followed the invention of the telephone,...
Ella Husain Writes About The Importance Of Reading For Copy Writers
It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature.
Stephen...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and balance through specialized audit for growth in the ad industry.
Fast...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
