From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2016 Media Habits are evolving with the fast-changing developments in the digital...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

When we change for the better so does the world around us

By Ahmed Kapadia Where are we going? This is a question that I keep asking myself and see on the...

No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains -...

Brands Shape Opinions and Belief Systems

The evolution of the human race has been going on for thousands of years, yet there is hardly any...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the...

The Advertising Connection

Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...