Media Industry Insider on Battling The Media Demons- Part 1
As originally published in Synergyzer Annual 2019
PART 1
THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY
The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...
You Are What You Eat
We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are consequences. To quote Aldous Huxley, “One believes things because one...
The Bulls Eye Biography: The 15 Year Story
As originally published in Synergyzer Annual 2018
As I write the Bulls Eye story, I find it important to mention everything that made me get to where I am today, right from where I started....
Ahmed Kapadia’s Synite Digital Wins Big at Pakistan Digital Awards 2021
Synite Digital, a leading digital marketing agency, has won the Pakistan Digital Awards 2021 in the category of "Best Social Media Campaign (Facebook)" for their outstanding men's winter campaign #TheMeasureOfAMan for Diners, the clothing...
Trailing With the Trailblazers – The Impact of Awards on Business Performance
Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and balance through specialized audit for growth in the ad industry.
Fast...
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with advertising in Pakistan and UAE, where I worked with Saatchi & Saatchi on P&G. After...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
Discovering the new Pakistani Consumer
By Ali Raza Merchant
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that, where have all these new consumers come...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
