ABRACADABRA – CPEC: A Challenge Worth Accepting?

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' For me, listening to our national anthem has...

PAKISTAN: The Tale of a Land of Promise

In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered...

Actifying Generation Y – CSR Initiatives for Youth Development

As originally published in Synergyzer Issue 3 – 2016 Microsoft launched the YouthSpark initiative three years ago to enable computer...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic...

Most Recent