THE SHOW MUST GO ON - Filmmaking

The Reason Behind the Success of The Indian Film Industry

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' A Google search for ‘developments in...

Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ What brought you into the world of producing...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was...
A Better Tomorrow?

A Better Tomorrow – Branding The Nation Internally

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ On the occasion of marking our independence this...

Trailing With the Trailblazers – The Impact of Awards on Business Performance

Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...
diversity

Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Women leaders share their share of challenges as...
Digital Agencies Bits & Bites

Q&A: Digital Agency Heads talk about Pakistani Consumers & Producing Quality Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from Digital Agency heads about...
old habbits chai

The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was...
social media

The Impact of Social Media on Social Causes

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' This US presidential election was the most talked...

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