Home Agencies Page 2

Agencies

A Bright Idea that Won Big!

SYNERGYZER: What is your educational background and when did you start working on your startup? ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...

Attracting and Retaining Customers in 2023

Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...

Management Thinking Needs a New Paradigm

The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...

What People Really Want from Brands Amid the Cost-of-Living Crisis?

Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality. The expectation from the consumers at large has also not...

Maximising ROI, Engagement Through Sports Events

Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a sufficient profit by investing minimal effort and funds intelligently. As...
The Blurry Boundaries

The Blurry Boundaries

“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.” The Covid-19...
Enter the Smart Workers…

Enter the Smart Workers…

Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe.

Discovering ‘Innergy’ at Synergy

‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from Ahmed Kapadia as he enthusiastically talked about his vision in...
Once upon a time, there was Brand Loyalty

Once upon a time, there was Brand Loyalty

Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...