Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...

As originally published in Synergyzer Annual 2019 Numan Nabi, CEO - The Brand Partnership & Vice Chairman PAA How have the...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA How have the past couple...

Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...

As originally published in Synergyzer Annual 2019 In your opinion, how have the past couple of years been for the...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

First Contact: Innovation Taking Over?

The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100....

HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by...
striking creative balance

Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?

As originally published in Synergyzer Annual 2018 Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to...
ad production evolution

The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials

As originally published in Synergyzer Annual 2018 In my 15 odd years of professional life, I have been associated with...
advertising creativity lack

Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...

As originally published in Synergyzer Annual 2018 The Pakistan advertising industry has evolved tremendously over the last few decades, from...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...