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Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ What brought you into the world of producing television commercials? I did my MBA in Marketing and always wanted to build a career in...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
A Better Tomorrow?

A Better Tomorrow – Branding The Nation Internally

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ On the occasion of marking our independence this year, the Ministry of Information, Broadcasting and National Heritage (IB&NH), launched an official logo to...

Trailing With the Trailblazers – The Impact of Awards on Business Performance

Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
diversity

Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.  
Digital Agencies Bits & Bites

Q&A: Digital Agency Heads talk about Pakistani Consumers & Producing Quality Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from Digital Agency heads about reaching out to Pakistani consumers through 3G, local publishers, and quality content.
old habbits chai

The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
social media

The Impact of Social Media on Social Causes

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...