A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup?
ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...
WHAT CHAMPIONS ARE MADE OF?
Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
Culture Vulture: Synchresis
“When you begin to ask those questions of what it means as a designer to be a culture maker, you ask harder questions about what kind of culture you’re creating.” - Dori Tunstall
Synchresis: An acronym...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...
As originally published in Synergyzer Annual 2018
The Pakistan advertising industry has evolved tremendously over the last few decades, from being splashed over the front pages of dailies to digital media, we have come a...
Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising
Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.
Fairytales always start with ‘Once upon a time, there was a...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from Ahmed Kapadia as he enthusiastically talked about his vision in...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
