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Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments and multinational culture; it stands to reason that advertising today...

Media Industry Insider on Battling The Media Demons- Part 1

As originally published in Synergyzer Annual 2019 PART 1 THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019   Javed Jabbar talks about the survival of media and proposes  measures that can ensure it.  Synergyzer: In your opinion, how can print and electronic survive without government advertising? Javed Jabbar:...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...

Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...

As originally published in Synergyzer Annual 2019   Raihan Merchant CEO - Z2C     Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...

Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...

As originally published in Synergyzer Annual 2019 Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...