Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments and multinational culture; it stands to reason that advertising today...
Media Industry Insider on Battling The Media Demons- Part 1
As originally published in Synergyzer Annual 2019
PART 1
THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY
The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...
Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media
As originally published in Synergyzer Annual 2019
Javed Jabbar talks about the survival of media and proposes measures that can ensure it.
Synergyzer: In your opinion, how can print and electronic survive without government advertising?
Javed Jabbar:...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...
As originally published in Synergyzer Annual 2019
Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...