Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered...

Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ What brought you into the world of producing...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

Should These 8 Marketing Trends Even Be Trends?

As originally published in Synergyzer Issue 2 – 2016 The sea of marketing trends is transient in nature, influenced by...

PR The New Showstopper Of The Fashion World

Fashion has different connotations for different people. The most widely accepted formal definition of fashion describes it as, “a...
advertising creativity lack

Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...

As originally published in Synergyzer Annual 2018 The Pakistan advertising industry has evolved tremendously over the last few decades, from...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations...

OFF THE RECORD WITH MAHMOOD HASHMI

Chief Executive – Orient Advertising Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient...

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