No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains -...
adnan-saeed adcom leo burnett

Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented...

How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2016 Media Habits are evolving with the fast-changing developments in the digital...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

OFF THE RECORD WITH MAHMOOD HASHMI

Chief Executive – Orient Advertising Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...