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No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains - and for practical purposes, that means human brains - evolved. The ability to design is...
A Better Tomorrow?

A Better Tomorrow – Branding The Nation Internally

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ On the occasion of marking our independence this year, the Ministry of Information, Broadcasting and National Heritage (IB&NH), launched an official logo to...

A Day at Cannes Lions ROAR Pakistan

As originally published in Synergyzer Issue 2 – 2019 "You can pronounce Cannes however you want. You can voice it as 'Kaan', 'Can', even 'Cans'. The only way you cannot pronounce it is 'can't'. -Ali Rez,...

Trailing With the Trailblazers – The Impact of Awards on Business Performance

Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...

Attracting and Retaining Customers in 2023

Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...

ABRACADABRA – CPEC: A Challenge Worth Accepting?

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey. Tu nishan-e-azm-e-aali shan, Arẓ-e...
Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know you’re the one that can light my fire." What is on...

Actifying Generation Y – CSR Initiatives for Youth Development

As originally published in Synergyzer Issue 3 – 2016 Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...