HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

PAKISTAN: The Tale of a Land of Promise

In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to...

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