Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network Hum TV was doing quite well in entertainment,...

PAKISTAN: The Tale of a Land of Promise

In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...