Stimulus Productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

As originally published in Synergyzer Annual 2020. Fairytales always start with ‘Once upon a time, there was a...
Creative Director

Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights

As originally published in Synergyzer Annual 2020 Leading creative professionals give their views about how the emergence of...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally published in Synergyzer Annual 2020
Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...
Ali Raza Merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

As Published in Synergyzer Annual 2020. Whenever I ask myself, what is the best structure of an agency...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After...
synergyzer

Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...

Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced...
yasuharu sasaki

Yasuharu Sasaki, ECD Dentsu INC. talks about the Sanctity of Consumer Data

Yasuharu Sasaki, ECD & Head Digital Creative Center of Dentsu INC Yasuharu Sasaki has ventured towards...

Digitizing The Nation by Imtiaz Noor Mohammad

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...