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Adasia Lahore 2019

Celebrasian: AdAsia Lahore 2019

AdAsia Lahore 2019 Recognized as one of the most prestigious conferences of the...
hameed haroon

Hameed Haroon, Special Advisory Committee Adasia Lahore 2019, Discusses Challenges of Pakistan Advertising

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced...
AFAA

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

As originally published in Synergyzer Annual 2020. Raymond Sou was one of the...
Stimulus Productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

As originally published in Synergyzer Annual 2020. Fairytales always start with ‘Once upon...
Creative Director

Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights

As originally published in Synergyzer Annual 2020 Leading creative professionals give their views...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally...
Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa...
Ali Raza Merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

As Published in Synergyzer Annual 2020. Whenever I ask myself, what is the...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...