CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

PAKISTAN: The Tale of a Land of Promise

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

By: Murtaza Shakir …and so begins a tale of injustice, for I have lost an opportunity and my years. After facing...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

By: Omair Faizullah That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic...

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