FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke...

HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by...
striking creative balance

Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?

As originally published in Synergyzer Annual 2018 Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to...
ad production evolution

The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials

As originally published in Synergyzer Annual 2018 In my 15 odd years of professional life, I have been associated with...
advertising creativity lack

Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...

As originally published in Synergyzer Annual 2018 The Pakistan advertising industry has evolved tremendously over the last few decades, from...
bulls eye

The Bulls Eye Biography: The 15 Year Story

As originally published in Synergyzer Annual 2018 As I write the Bulls Eye story, I find it important to mention...
adnan-saeed adcom leo burnett

Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented...
synchresis

Culture Vulture: Synchresis

  “When you begin to ask those questions of what it means as a designer to be a culture maker,...
haseena moin

Q&A: Haseena Moin Laments The Lack of Strong Female Characters on Pakistani TV

For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in...

Most Recent