money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime,...
Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know...
afaa chairman

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...
stimulus productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article...
ali raza merchant

Ali Raza Merchant on How to Restructure An Agency in the Current Times

Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
qashif effendi

Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
zaheeruddin idcreations founder

iDcreations Founder, Zaheeruddin Talks About Creativity Taking A Downturn In Pakistan

In 2014, Kenwood Khush Raho series of TV commercials hit the airwaves, leaving a distinct mark on the industry. This was first-of-its-kind advertising by...
digital age

Sanna Malik Writes On Information Disorder In The Digital Age

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including...

Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since....

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...