PAKISTAN: The Tale of a Land of Promise

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

By: Omair Faizullah That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

By: Murtaza Shakir …and so begins a tale of injustice, for I have lost an opportunity and my years. After facing...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

When we change for the better so does the world around us

By Ahmed Kapadia Where are we going? This is a question that I keep asking myself and see on the...

No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains -...

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