HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

PAKISTAN: The Tale of a Land of Promise

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam...

CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant,...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

By: Omair Faizullah That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it...

WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic...

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