CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...

OLPER’S DATE SHAKE

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...

COCA-COLA PAKISTAN Creating Shared Value Responsibly

As quoted by the American writer, naturalist and development critic, Henry David Thoreau, “Goodness is the only investment that...

Chai Siasat & Our Local Twosome

Political satire is at its best amidst protests and sit-ins collectively aiming at a planned cause. Pakistan being the...

Foodpanda – Click Donate

By Sara Qazi Foodpanda ClickDonate is an online donation program, initiated with the collaborative efforts of TCS Connect, Orange Tree...

Befikr Mustaqbil

Befikr Mustaqbil BEFIKR MUSTAQBIL WITH JUBILEE LIFE INSURANCE The current law and order situation has greatly stressed upon the need of safety...

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two...

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