CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...

BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...

OLPER’S DATE SHAKE

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...

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