Ahmer Rasheed

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Ahmer is the Founder and CEO of Markematics, and the first elected President of Marketing Research Society of Pakistan (MRSP). He is a leading marketing, research and strategy consultant in Pakistan and abroad with over 18 years of experience. He was instrumental in establishing Nielsen and MEMRB in Pakistan and has rich client-side experience with GlaxoSmithKline and Eli Lilly.

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...