SastaTicket.pk: STOP! TRAVEL…
Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit every pocket.
Synergyzer: Please give some details about Sasta... Read More...
PAKISTANI CINEMA: PROMOTING JINGOISM IS NOT FOR US
By Omair Alavi
The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they know it, they can become paupers. For the past 7 years, multiplexes ruled our cities thanks t... Read More...
K-ELECTRIC: MANAGING REPUTATION DIGITALLY
“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric.
Public Relations ranked at the sixth position in the list o... Read More...
PAKISTAN: THE TALE OF A LAND OF PROMISE
By Ali Raza Merchant
In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized n... Read More...
NOKIA STORY: WRITING THE NEXT CHAPTER
By Zain Shaban
The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017, not only with the iconic Nokia 3310 that was unveiled at Mobile World Congress,the world’s largest g... Read More...
MDS FOODS: ANGUS-IN’ THE NORTH
Sohail Yousuf, CEO - MDS Foods/Hardee’s, divulges in the juicy success story behind bringing the Happy Star and Angus Thickburger to Pakistan.
Synergyzer: What is your educational and professional prof... Read More...
PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy.
HBL ... Read More...
URDU1: TRENDSETTING TELEVISION
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan for the industry.
Synergyzer: What ventures are a part of Alliance Media FZ-LLC?
... Read More...
K-ELECTRIC: TRANSFORMATION THROUGH DIGITALIZATION
Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously... Read More...
Kolson Slanty – Perfect in Everyway
A recent news report on the coloured slanty has resulted in a case of “mistaken identity” between the nation’s much-loved brand “Slanty” produced by Kolson and the unregulated imitation coloured snacks (paapar)... Read More...