Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.
As originally published in Synergyzer Annual 2019
Being a media auditor, what is your opinion on the current state of the media industry?
In the words...
Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...
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Mercedes-Benz CLA Coupé (2019): Play by your rules
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Imagine a World Without Press Freedom
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UBL Digital App - The New You
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UBL Mukammal Current Account
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When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure they will get many eyeballs...
