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INNOVATION & TECHNOLOGY

How To Add Some Salt To The Current Account Deficit

There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a...
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Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of the media industry? In the words...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...

CAMPAIGN VAULT

Is TikTok Taking Over the Social Media World in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...

Guardians Of The Coastline

It takes three minutes to know the fate of a drowning victim. The life and death situation depends on how quickly that person is rescued and medical assistance provided thereafter. The guardians clad in scarlet and mid-yellow at Karachi’s...