BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

PAKISTAN PETROLEUM INDUSTRY: FUELING GROWTH THROUGH DEREGULATION

By Umer Bin Dawood   Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing Companies (OMC’s)...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.   Synergzer: We usually see people...

Pakistan Idol: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it. When you have nothing to...

SastaTicket.pk: STOP! TRAVEL…

Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit every pocket.   Synergyzer: Please give some...

PAKISTANI CINEMA: PROMOTING JINGOISM IS NOT FOR US

By Omair Alavi The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they know it, they can become...

K-ELECTRIC: MANAGING REPUTATION DIGITALLY

“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric. Public Relations ranked at the sixth position in...

PAKISTAN: THE TALE OF A LAND OF PROMISE

By Ali Raza Merchant In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were...

NOKIA STORY: WRITING THE NEXT CHAPTER

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017, not only with the iconic...

MDS FOODS: ANGUS-IN’ THE NORTH

Sohail Yousuf, CEO - MDS Foods/Hardee’s, divulges in the juicy success story behind bringing the Happy Star and Angus Thickburger to Pakistan.   Synergyzer: What...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with...