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Thought Leaders

You Are What You Eat

We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are...

The ‘Imperfect’ Pitch Of Advertising

“Coming up with creative strategies, a big idea and witty stories is a highly specialized job. It’s similar to that of an investment banker...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...
advertising

Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal

The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of the media industry? In the words...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

CAMPAIGN VAULT

Q&A: Hon. Dato’ Sheikh Jamal talks about launching Mr. MUFE in Pakistan

Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and...
“Coming up with creative strategies, a big idea and witty stories is a highly specialized job. It’s similar to that of an investment banker and an experienced architect. You don’t tell them their job. Unfortunately, when it comes to...