INNOVATION & TECHNOLOGY
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.
As originally published in Synergyzer Annual 2019
Being a media auditor, what is your opinion on the current state of the media industry?
In the words...
Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...
Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to offer in the field of interior design but till now there have been very few...