INNOVATION & TECHNOLOGY

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of the media industry? In the words...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...

CAMPAIGN VAULT

Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to offer in the field of interior design but till now there have been very few...