Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.
As originally published in Synergyzer Annual 2019
Being a media auditor, what is your opinion on the current state of the media industry?
In the words...
Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...
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Rank 2019
Brand
Category
Brand value 2019 ($BN)
Brand value change
Rank 2018
1
Retail
315.505
52%
3
2
Technology
309.527
3%
2
3
Technology
309.000
2%
1
4
Technology
251.244
25%
4
5
Payments
177.918
22%
7
6
Technology
158.968
-2%
6
7
Retail
131.246
16%
9
8
Technology
130.862
-27%
5
9
Fast Food
130.368
3%
8
10
Telecom Providers
108.375
2%
10
‘Eco-system’ brands win over consumers as many traditional brand categories crumble
Consumer technology brands pass the $1 trillion brand value mark
Demand grows for ‘mindful marketing’ practices as the...
